Chelsea have made football history with their Nike third kit for the 2018-19 season, which was unveiled on Wednesday.
The design, in teal, features an aerial view of Stamford Bridge and the surrounding areas across the chest and is completed by teal shorts and crimson socks.
The kit will be worn in selected European games.
Unique for a football shirt, the new design features NikeConnect technology previously seen with NBA teams. This allows fans to “access incredible product, customised content and exclusive experiences.”
Fans can scan a logo on the shirt with the Nike app on their phone and gain special perks, such as attending games, which only owners of the product will get.
This function also allows fans to contribute design ideas to a ‘Fan Jersey’, known as the Chelsea FC Shirtholder’s Edition which only “shirtholders” will be able to purchase.
The new NikeConnect Chelsea FC Third jersey is available from September 5th at nike.com/connectedjersey and the Chelsea Megastore at Stamford Bridge.