THIERRY HENRY is backing the striker to emulate his predecessor’s form at Chelsea under Antonio Conte.
The striker joined the Blues from Real Madrid last month for a club-record £70million.
But he is still awaiting his first Chelsea goal after being gradually introduced during pre-season.
Morata was pursued by Manchester United prior to his arrival at Stamford Bridge, highlighting the belief he will succeed in England.
And Arsenal legend Henry feels the 24-year-old has the ability to cope with Premier League football.
“He is the type of striker that Antonio Conte likes,” Henry told Sky Sports.
“He’s generous in the way he plays, he knows what he needs to do at all times. He asks for the ball in behind, he holds the ball up and he can score goals too.
“It will be interesting to see how he does. He struggled to play all the time at Real Madrid, but I know a few players who would struggle to play in that front line.
“He was vital in helping Juventus to the Champions League final two years ago and he scored goals whenever he was called upon at Madrid.
“Conte will make him work exactly the way he wants. Morata will have a good idea of what to expect because, although he didn’t play under Conte, it was the same kind of vibe at Juventus. He will know about that.
“He will need to get used to the Premier League but then he will perform. I’m very excited about him.”
Morata has been brought in largely to fill the void which will be left by Diego Costa.
The Spain striker and Morata’s international team-mate is still working his way back to Atletico Madrid as he has no future at Chelsea.
On replacing the outgoing Costa, Henry told Sky Sports: “It’s a heavy task to come after Diego Costa but someone has to do it.
“Someone had to do it after Didier Drogba, someone had to do it after Gianfranco Zola. That’s the way it is.
“When you look at Morata’s numbers you know the guy can score goals. I like him and I hope it works out.”