The New Armour: What The New Jersey Holds For Chelsea?
So it’s the start of the new season and many new acquisitions are expected at Chelsea.
However, in the turn of events, one major change has to be the new jersey and the new sponsorship deal to which Chelsea fans have voiced a mixed reaction. The new sponsorship deal saw Samsung being replaced by another Asian giant in the form of Yokohama Rubber.
The deal was formally completed on 26th of February 2015 and would reportedly give the Blues a cash injection of 200 million euros for a term of five years. So, an extra boost of 22 million euros per year was added to Samsung’s 18 million euros per year.
This deal makes Chelsea’s the second largest shirt sponsorship deal ahead of Liverpool, Manchester City and London-rivals Arsenal. Chelsea believe the sponsorship deal underlines their position as a global brand leader and will ensure that Mourinho can keep up with United, City and Arsenal in the transfer market while meeting Financial Fair Play rules.
Since, Mourinho’s return to the bridge Chelsea has seen major departures in the likes of Juan Mata, Andre Schurrle, David Luiz, Kevin De Bruyne, Frank Lampard, Ashley Cole and Romelu Lukaku. The extra cash inflow means better financial stability and player retention capacity. Also, this means better spending capacity and team strengthening.
Another major talking point about the new jersey has been its release date. The final release date hasn’t been decided yet and leaked images have already started to surface on the social media.
According to the social round-ups, the Jersey may have a tinge of red around the collar and the sleeve region and will be bit contrasting than last year’s forever blue due to the red patches. The red part in the Jersey is to compliment the new Yokohama sponsors’ logo. The new jersey has kept the fans at bay as they want to have this novelty because it isn’t just a jersey but a souvenir in itself.
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Edited By: Ojas