Chelsea FC to sign major kit sponsorship deal with Turkish Airlines, which could lead to an even larger deal involving our home stadium.
Yes, it will most likely happen that Turkish Airlines will Replace Samsung as Chelsea Sponsor . But this should be a matter of contentment to the Chelsea staff as well as fellow supporters since it will boost up revenue. There has been some speculation as to whether or not and why Chelsea FC are looking to sign a sponsorship deal with Turkish Airlines.
For one, it would obviously mean the calling off of the 9-year-old Samsung sponsorship. But is it a thing of positive growth? Well, in terms of the additional revenue that would be brought in as a result, of course, it is. But for further potential changes that may not be viewed in fans’ eyes as enhancements, it is something to think about.
1) WHY END THINGS WITH SAMSUNG?
Samsung has without a doubt been one of the greatest electronics manufacturer for the past few decades and has gained worldwide popularity for its quality range of handheld devices, TVs and household appliances.
Now, the reason as to why a company would sign a kit sponsorship deal with a massive European football club, is primarily to generate awareness and popularise their products on a worldwide basis. But Samsung, however, has been on top of the electronics business and had no need to create further awareness. I mean, which electronics consumer today hasn’t heard of Samsung?
It is because of the above reason that the company is not willing to pay more than 16 million pounds to Chelsea owner Abramovich. (Which, by the way, is less than half of what Emirates is paying to Arsenal and Real Madrid) [source: DailyMail]
The fact that every huge European football club is being paid way more than what Samsung have been paying to Chelsea FC is reason enough to end the 9-year-old deal.
2) WHAT THE TURKISH AIRLINES DEAL MIGHT HAVE IN STORE?
It has been stated in various sources that Chelsea FC is looking for a sponsorship that would tout not only the shirt deal but potentially a sponsorship package also including the stadium, the training ground and training kit.
Here’s what the managing director of MediaCom UK had to say about the bundled-packaging deal:
“Whilst some clubs are prepared to stick with the more traditional tiered sponsorship structure of shirt plus sector-exclusive partner and supplier level deals below that, others may believe that they can generate more revenue by breaking down their most valuable assets – shirt, stadium naming rights, and training kit sponsorship – and packaging these up for one main sponsor.
This becomes more difficult to do when you get a sponsor badging an existing stadium (e.g. Sports Direct Arena with Newcastle FC), and tends to work best when you a club moves to a new venue e.g. the Emirates stadium for Arsenal. This is something that I’m sure will be front of mind for Liverpool FC or Everton’s new stadium, and the same for Chelsea FC if they were ever able to move to a new venue.”
[source: Business Insider]
Right. But how would Chelsea supporters handle the moving of their home turf, if that were to happen? Truly something to ponder about!
3) WHAT THE NEW KIT WOULD PROBABLY LOOK LIKE
[image source: Chelsea Season]
4) WHY THE SPONSORSHIP COULD BE IMPORTANT FOR THE FUTURE OF CHELSEA FC
• Better revenue generation
• A potentially larger home stadium or a potential upgradation to Stamford Bridge
• Better staff, infrastructure and facilities for the entire Chelsea team
As Chelsea supporters, what else could we ask for?
Considering all the positive effects this would have in the future, I think this is a great deal that has to be done. I’m sure most supporters would agree.
Edited By: Dikshit Jain