Chelsea Football Club have announced new partnership deal with WILLIAM LAWSON’s as official whiskey partner.
According to the official Chelsea Football Club website,
Chelsea Football Club is delighted to announce WILLIAM LAWSON’S as a new official whisky partner.
WILLIAM LAWSON’S was established in 1849 in Macduff, in the Scottish Highlands and is the fastest-growing Scotch whisky brand in the world.
The WILLIAM LAWSON’S logo will appear on exclusive co-branded products and supporters will be able to enter competitions to win exclusive ticket prizes and merchandise over the course of the two-year relationship.
Chelsea Chief Executive Ron Gourlay said: ‘We are very excited to be able to announce a partnership with WILLIAM LAWSON’S, which like Chelsea has enjoyed incredible growth over recent years.’
Bacardi Global Brands president Andy Gibson added: ‘We’re delighted to be teaming up with Chelsea Football Club, a club known for its success and winning mentality.
“WILLIAM LAWSON’S is a brand that has had incredible success to date and has big ambitions for future growth. We’re confident that this deal will help us to continue our upward trend.’